Meet Joe Aboud:
 

Truthfully, starting my own business wasn’t originally in the cards. I took on a consulting client, which snowballed into a few clients. After about six months, I decided I needed to do some research and take the steps to make my business official on the legal & tax side… At that point, I was still unsure if I wanted to lean into the business full-time or try to keep it going as a side project. I’m grateful that work kept coming to me after word had spread that I was taking on projects for hire, and my decision was made for me – I knew that I had to double down and build out the company. In the 12 months following, I spent a lot of time perfecting the branding, logo, website, and hiring my first employee. Fast forward to 2024, and I decided to officially “announce” the company industry-wide. All in all, it’s been about a 2-year process and there has been a TON of admin work along the way (not the most sexy part of the job) but the journey has been rewarding!