Panic grips US music industry as TikTok faces ban:

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There could even be a silver lining to all this, says Joe Aboud. As the founder of management and marketing company 444 Sounds, he often works with artists whose creative ambitions don’t line up with the brevity and punchiness prized by TikTok’s algorithm. “I think it could spark a creative renaissance in the industry,” he says. “Artists are feeling a lot of pressure to go viral, and it’s shifting the way that they’re making music. In some ways, having TikTok not be the ruler of the modern marketplace may allow true creatives to feel a little bit less constricted.”