This Week's Disruptors:
 

Joe Aboud is a music executive at the intersection of artist development, marketing, and commerce. His music consultancy firm – 444 Sounds – oversees strategy & promotion for clients including record labels, distributors, artist managers, as well as both signed & independent artists. He works with clients like Warner Records/Major Recordings, Concord Music Group, Sony Music, UnitedMasters, Brianna Mazzola, Cash Cash, Anees, and Tank God, among others to provide additional customized services for results-driven artist growth. In addition to an artist management arm, the company delivers marketing solutions for artists & records, with an emphasis on fan community building. Previously, Aboud most recently led marketing and streaming for independent label HITCO, working with artists such as 2x GRAMMY Award-Winner SAINt JHN, Jennifer Lopez, Dixie D’Amelio, and the Dalai Lama (yes, you read that correctly). In the early days of Apple Music, Aboud worked at the streaming service on the Artist & Label Relations team where he developed internal tools, policies, and best practices for its launch.